Honda has found a way to promote their new vehicles via the power of online videos. The latest series, "Dream The Impossible," includes a short series of films documenting scientific exploration that includes the new Honda models.
"Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc.
"Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and cinematic quality of our 'DREAM THE IMPOSSIBLE' Documentary Series."
"Our latest 'DREAM THE IMPOSSIBLE' film explores some of Honda's most amazing R&D ventures - brain-machine interface, robotics, advanced safety technology - but at the heart of the film is the idea that society has made its greatest advances thanks to the efforts of a few pioneering explorers, inventors and thinkers who were brave enough to make the leap into the unknown," said writer and producer Todd Carey of RPA, Honda's longstanding advertising agency of record.
These advancements will one day put Honda vehicles like the Insight hybrid and upcoming Fit hybrid at the forefront of vehicle technology.
To find out all the information and latest news from Honda, come over Apple Honda - 1375 Route 58 - Riverhead, NY 11901.