Honda is an award-winning brand, through-and-through. That's right, industry leaders have recognize Honda for their fuel-efficient vehicles, their safety standards, their penchant for producing eco-friendly models, and even their ability to build cars that hold their value longer than most. So when we heard that a recent Harris Poll concluded that Honda is the "Brand of the Year," we weren't surprised at all.
Specifically, Honda has been chosen as Brand of the Year in the Full Line Automotive category in the 2012 Harris Poll EquiTrend study. This is a health assessment of sorts, that takes into account brand perception, familiarity, quality and purchase consideration factors. In other words: Honda is in very good health.
"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," says Mike Accavitti, VP of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh lineup of new models that resonate with customers will drive strong growth for us this year."1
But what's our point here? Well, if you're in the market for a new car, you have a lot of choices to make. But it doesn't matter if you're looking for a 40-mpg hybrid or a roomy CUV, there's one choice that should be easy: Honda.
Stop into Apple Honda to learn more about all of the new Honda models that have helped create such a well-respected brand around the globe. We're located at 1375 Route 58 Riverhead, NY 11901, and a member of our team is happy to answer any of your questions and provide you with more details about any of the models you're interested in.