Quality...it's not something every automaker delivers, but it is something all drivers look for when they're buying a car. One of the best things about shopping Honda is that you know the quality is a cut above the rest. And, you don't even have to take Apple Honda's word alone.

Recently, Honda earned its highest-ever initial quality rating in the J.D. Powers and Associates Initial Quality StudySM for 2011, putting it second among both non-premium and premium brands alike. And, on top of that, Honda now leads the entire automotive industry, in terms of initial quality ratings, with the most individual segment leaders.

What are the segment leaders? Well, there are seven...They include the Honda Fit (subcompact car), Honda Civic (compact  car), Honda Accord (midsize car), Honda Insight (hybrid), Honda Element (compact crossover SUV), Honda Accord Crosstour (midsize crossover SUV), and Honda Ridgeline (midsize pickup truck).For those of you working on shrinking your carbon footprint, the Honda Civic, Honda Accord, Honda Element, Honda Accord Crosstour, and Honda Ridgeline are actually made semi-locally, right here in North America!

J.D. Powers and Associates Initial Quality Study SM for 2011 also highlights the quality of the Big H's production facilities. Three different Honda manufacturing plants earned a Platinum Plant Quality Award (only three of these were given out worldwide), a Silver Plant Quality Award, and a Bronze Plant Quality Award.

"... These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization - in R&D, in manufacturing and in sales  - to exceed their high expectations of Honda and Acura,"¹ says Tetsuo Iwamura, President and CEO, American Honda Motor Co., Inc.  Acura, Honda's luxury arm, finished third overall in J.D. Powers and Associates' Initial Quality Study SM for 2011.

To learn more about the proven quality Honda delivers to drivers every day, contact Apple Honda at 888-474-3426. Or, visit us in person. We're conveniently located at 1375 Route 58 - Riverhead, NY 11901.

Source: ¹ http://automobiles.honda.com/news/press-releases-article.aspx?Article=6099-en